« Cruising into the city » – a marketing headline we recognize in the cruise business quite well. The routes we choose as passengers depend on a number of criteria. While cruising from one culture and geography into another, we seek excitement and the maximum user experience.

Driven by our own preferences, our emotions too turn towards the destinations we are about to reach. What expects us there? Why do we haven an interest at all to travel to other locations? What makes foreign locations attractive to capture our, the consumers’, interest? And how to capture the interest of investors that help to make each of the cities’ economy a unique offering.

In the Corona Pandemic crisis we are facing the challenges and threats of a virus that limits us not only to travel to any site we like to. But we are facing the limitations in not seeing, experiencing and simply being there. How great would it be just to get onto the train and traverse the imaginary border and end up in beautiful Bergamo or Milano? None of the cities are alike. But they suffer collaboratively. 

Cities are able to grow if they are able to manage a higher density of people, goods and facilities and foster sustainable economic and social welfare. Cities are able to sustain once they are able to combat threats – any threats.

In the Corona Pandemic we do not hear any word on the megacities except New York City, Taipei, Hong Kong and Singapore. Unlike in the past where speed, creativity and fast money were given, and where innovations got executed in milliseconds. Now we look at them differently.

I once wrote about the following KPI: the top 120 cities for example generate more than a third of the world’s Gross Domestic Product. By which a significant growth area for goods supply, distribution and adjacent services resides in these cities’ operations. It can be expected even more to come from these cities in the future.

Taking a look into other livable communities we look into those that grew overtime. Some of them face their very own challenges by geographical boundaries, de-centralization of goods supply and being not competitive enough anymore to cope with the business trends. Communities face the risk of diminished population by appearing and acting old fashioned towards their citizens. Communities that are too fashionable on the other hand will face the risk of neglecting those that ask for a comprehensive service offering including transportation, household related, remote and onsite health care and further services for elderly people that seek to live still independently.

We are forced to judge with a higher diversity, a wider spectrum of what is essential, what seems relevant, and who and what are in control.

[To be continued]