Hello! I’m Barbara.

I help future-thinking product-based organizations transform their expertise into streamlined services that enable them to reach new physical and online markets, so that they are able to attract more customers faster and to be more cost-effectively using digital technology.

I utilize my own ecosystems assessment method to determine your current position in the markets. I conduct a product portfolio, performance and heritage analysis and measure the product-as-a-service potential with respect to markets and ecosystems.

Dr. Barbara Flügge, Market Transformation Expert


I help you grow

My signature approach

My signature method is to take you through the 3 phases of transformation

from a stuck and disabled organization to the future state of a service driven innovator and market leader.

Prepare & Perform

I start by conducting a 5-Phase Performance Check. I look into the operational and product performance and detect the must-haves & nice-to-haves when it comes to the degree of transforming, transitioning, and inventing >>

Diversify & Multiply

Next, I look into the element of servitizing your product and how to sell it and where. I synchronize growth targets and map portfolio/market capabilities. I match roles with your organization. The strategy navigator serves as your guideline >>

Empower & Anchor

I guide you through the market adoption process on operational, process, and service levels. You will be reconnecting with your staff, clients, and business partners through dedicated competence programs and a sustainable service ecosystem >>


Are your customers drifting away? Industries are dissolving and your customers get attracted by disruptors, invaders push prospects away into virtual environments and tech vendors turn into gatekeepers in known markets.

The good news? We, Barbara and the digital value creators, help you build a strategy to take your product, transform it into a service, and conquer new markets.

What we do

Our Projects

We are sharing

Insights for You



Looking at the future state of a services business, the achievements above look great, right? With my help you will be scaling step by step into a circular business, so that you make use of your existing assets, talents, products, expertise, and your legacy and turn...

#Daimler Sustainability Dialogue

#Daimler Sustainability Dialogue

Proud to have been invited joining as Smart Mobility and Ecosystems Expert the Daimler Sustainability Forum in Stuttgart 2019 engaging, sharing, designing with peers and other expert on the responsibility that never ends: acting globally as leaders and experts in...



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