« Cruising into the city » – a marketing headline we recognize in the cruise business quite well. The routes we choose as passengers depend on a number of criteria. While cruising from one culture and geography into another, we seek excitement and the maximum user experience. Driven by our own preferences, our emotions too turn towards the destinations we are about to reach. Those are the ones that we know at portcities. What expects us there?  What makes the portcities attractive to capture our, the consumers’, interest? And how to capture the interest of investors that help to make each of the portcities a unique experience? To explore the back office of a well-functioning portcity, we do not ride on the “smart anything” wave. We take in this article a rather different route.

City perspectives

Cities are growing if they are able to manage a higher density of people, goods and facilities and foster sustainable economic and social welfare. Megacities these days are the ones to look at. The top 120 cities for example generate more than a third of the world’s Gross Domestic Product. By which a significant growth area for goods supply, distribution and adjacent services resides in these cities’ operations. It can be expected even more to come from these cities in the future.

Taking a look into other livable communities we look into those that grew overtime. Some of them face their very own challenges by geographical boundaries, de-centralization of goods supply and being not competitive enough anymore to cope with the business trends. Communities face the risk of diminished population by appearing and acting old fashioned towards their citizens. Communities that are too fashionable on the other hand will face the risk of neglecting those that ask for a comprehensive service offering including transportation, household related, remote and onsite health care and further services for elderly people that seek to live still independently.